Pretty much don't agree with the premise (which is that the most relevant part of copyright is monetisation). With existing copyright, you can offer a license

Pretty much don't agree with the premise (which is that the most relevant part of copyright is monetisation). With existing copyright, you can offer a license that lets you decide exactly what you want. If that's monetisation, then so be it. CC-NC is probably exactly what you want. Of course Youtube (and similar services) can't be forced to accept those terms. There should be no copyright-like law that says, "You must use me content and you can't make money from it". They have to be free to accept or reject the license. That they are on the power side of the equation is too bad, but that's life. You are free not to use Youtube and distribute your material using an NC license another way.