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This is the NBU market - Next Billion Users. India is the world's fastest growing consumer of voice traffic. At this point 30% of all google searches in India
by sandGorgon 7y ago
This is the NBU market - Next Billion Users.
India is the world's fastest growing consumer of voice traffic. At this point 30% of all google searches in India are voice and growing.
The fact that we have over 20 mainstream languages contributes to this. a lot of people now write Indian vernacular in Latin script which is highly unstandardised in spelling.
Voice is far far superior.
- statguy 7y agoVoice is potentially superior only for a set of unambiguous questions - e.g. the temperature outside and that is assuming that the recognition part works.
- sandGorgon 7y agomost people are not using for "knowledge base" kind of questions. they are using it for typical google search usecases where the results are often returned in text ...or more preferably video. in fact there is a cool Alexa-for-the-poor that works on phone calls in India (through a toll free number) powered by Google Assistant : https://www.indiatoday.in/technology/news/story/google-assistant-now-available-to-indian-phone-users-through-toll-free-number-will-answer-questions-for-free-1600847-2019-09-19 https://www.indiatoday.in/technology/news/story/google-assis... Voice is the most powerful UX that people in countries like India are using.
- apexalpha 7y agoVoice is superior when your language isn't Latin-based. Billions of Chinese use voice as a main input for phones.