> From a consumer point-of-view, it’s hard to imagine Alexa becoming so useful that we’d come running when it summons us. But Alexa‘s primary mission will alway

> From a consumer point-of-view, it’s hard to imagine Alexa becoming so useful that we’d come running when it summons us. But Alexa‘s primary mission will always be to gather data. Simply put: Amazon, Microsoft, and Google are all trillion dollar companies because data is the most valuable resource in the world, and Alexa is among the world’s greatest data collectors. I know this has nothing to do with the overall theme of the article, but this is misleading, Microsoft is the only company in that list with a market cap over 1 trillion. As of the time of writing it is ~1.1T. Apple, on the other hand, has a market share of ~1.16T, and they have made clear their stance (or lack thereof) in users' personal data. Just don't like the author's use of market caps to explain the power of "data" when their argument falls apart rather quickly.