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That footage certainly doesn't make them look good, but the real question is how much of that is sales-pitch, marketing bs, and how much of it is really effecti

That footage certainly doesn't make them look good, but the real question is how much of that is sales-pitch, marketing bs, and how much of it is really effective. Every data upstart in the world has the best data, can target audiences with precision, get your brand unprecedented engagement, and use their magical ML algorithms to do magical things - according to their marketing and sales teams. Blah, blah, blah. Meanwhile if you could peek into the actual data engineering, their data is a giant mess, totally stale, and barely better than useless (which to be fair, is all it takes to make money in the data space right now). But it terms of actual influence... well... always be skeptical.

save_ferris 7y ago
> The real question is how much of that is sales-pitch, marketing bs, and how much of it is really effective. Sure, they may not be able to deliver super effective results today, few startups in their early days do. What they’ve identified, though, is that there is a vast market of incredible wealth willing to pay for services like this. CA may have shut down, but Nix turned around and founded another company that does the exact same thing[0]. Keep in mind that these guys also have access to incredible investment money, they don’t have to go out and raise seed rounds, series rounds, etc. These companies are being built in secret, and it’s incredibly short-sighted to write them off for their capabilities today, because if they succeed tomorrow, we’re in really big trouble. 0: https://www.newsweek.com/what-emerdata-scl-group-executives-flee-new-firm-and-its-registered-office-909334 https://www.newsweek.com/what-emerdata-scl-group-executives-...