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Bevy Post-Mortem: My Sharing Economy Startup Failure
- ilamont 7y agoWe had some success leveraging groups we already belonged to like neighborhood groups on Facebook and school groups through business school. I heard from the founder of a local discard/swap site that their original plan to get people to use an app failed (no one wanted to download it), and they just ended up creating a group on Facebook which allowed it to take off and expand to nearby towns. Not ideal for obvious reasons, but in her case it eliminated a major barrier to adoption and participation.