“Wouldn't it be nice if you could lock in a customer to recurring purchases of just your brand? Enter subscriptions.“ Yes, reminds me of things like dollarshave

“Wouldn't it be nice if you could lock in a customer to recurring purchases of just your brand? Enter subscriptions.“ Yes, reminds me of things like dollarshaveclub, Harry’s, quip. The unexplored dimension in this space (particularly in hardware) is whether a migration to a subscription model can improve material re-use (aka reverse logistics, cradle-to-cradle, etc.). For example, I’m afraid of giving up my years old durable phone/laptop (now on their second batteries but working fine) and support right to repair, but may consider leasing such objects if there was transparency in knowing they would be effectively refurbished and/or recycled to a point where it actually made sense. Fairphone has supposedly been exploring a hybrid of this space as of last year: https://www.fairphone.com/en/2018/01/08/from-ownership-to-service-new-fairphone-pilot-for-companies/ https://www.fairphone.com/en/2018/01/08/from-ownership-to-se...