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"There definitely can be some negative SEO effects..." There definitely CAN BE negative effects, if you do not know what you are doing. You should be properly
by auston 18y ago
"There definitely can be some negative SEO effects..."
There definitely CAN BE negative effects, if you do not know what you are doing. You should be properly building the out the page's hierarchy as well as relevant inbound and onsite links (with id anchors at the end) to accompany that hierarchy.(Please note I am not suggesting links like "http://www.site.com/#about-us http://www.site.com/#about-us" can rank in google)
A one pager, in my opinion, can be great for a small business.
You would definitely need to provide the user with conventions they are used to such as (contrary to DECH's blog post) providing pseudo-navigation at the top of each section.
Of course none of this matters if you aren't putting in any effort to convert that user into a possible customer. So a few things to include:
- scrolling contact info
- contact form
In the end the user get's "faster page loads", and therefore more gratification from using the website.
Disclaimer: This was just a stream of thought, I do not encourage or discourage one pagers for any given case.
- noelchurchill 18y ago1. A high keyword density for the phrase you wish to rank for is very important to achieve your desired ranking. 2. The more content you squeeze onto one page, which could be spread across multiple pages, means the keyword density will be lower. 3. The page will not rank as well as it could have. It's basic SEO. Maybe dentistry isn't a very competitive niche and you can get away with a lower keyword density in the body text.
- auston 18y ago1. I can beat keyword density out with a good title tag, 2 related headers (h1 & h2) & some inbound links. 2. True, but see my first point. 3. True, BUT only in a competitive market. In my original comment I said "...can be great for a small business.", I probably should have used the words "local small business". Because ranking for something like... "Miami Electricians" or "New York City Dog Sitters" would be easy and would be most effective (in my opinion) with a one page site.
- noelchurchill 18y agoA good title tag needs to focus on one or two key phrases. If the whole site is on one page, you can't make a good title tag to cover everything. Better to have a different page for each topic and optimize title, body text, and thinks for the topic the page covers. If all inbound links are equal, the optimized page will always beat the all-in-one page.