Surprisingly, the social media functions we suggested did not rank as well. Although Facebook and Twitter are wildly popular with consumers, respondents didn’t

Surprisingly, the social media functions we suggested did not rank as well. Although Facebook and Twitter are wildly popular with consumers, respondents didn’t seem too concerned with incorporat­ing these UI paradigms into their business apps. We suspect this will change over time. I hate to break it to the people that wrote this, but just because social media is useful to consumers doesn't mean it's useful for businesses. The emphasis should be on "Business users want their UIs to be easier to navigate and more responsive? How can we make that happen?" Instead, it seems to be "Business users want their UIs to be easier to navigate and more responsive but don't want social features? They're just behind the times. They want social features. They just don't know it." This is a classic case of putting the horse before the cart.