What time scale? The bottom line next quarter? 3 years from now? 10 years from now? 20 years from now? If it is impossible to plan precisely enough to determin

What time scale? The bottom line next quarter? 3 years from now? 10 years from now? 20 years from now? If it is impossible to plan precisely enough to determine the bottom line 20 years from now, perhaps fostering a dynamic, healthy culture with a powerful vision is a more effective way of creating a successful company than narrowly looking only at the amount of profits. Obviously, the business model must be considered. But a business model with no value system or vision will likely crumble as conditions change.