Don't underestimate the power of Frequency. While you're watching ads for that anime, you're not watching ads for other entertainment solutions that compete fo

Don't underestimate the power of Frequency. While you're watching ads for that anime, you're not watching ads for other entertainment solutions that compete for your attention. It's like people think if you watch an ad twice in the same comercial break in TV is a mistake, it's not. It's planned and paid for. Now, I'm not saying everything is done with that intention. But it's done, depending on your objective it's a great tactic.