The "heat not burn" systems that big tobacco companies have been pushing as a vaping alternative recently seem like they would be better sellers than cigarettes

The "heat not burn" systems that big tobacco companies have been pushing as a vaping alternative recently seem like they would be better sellers than cigarettes. They appear to use less materials and cause their users to consume more as they don't smell anywhere near as much (can be used anywhere) and are simply more convenient in general. Users also end up smoking more as there's a short time window to use a stick.