> ...it is simultaneously claimed that targeted ads are so powerful that they are single-handedly responsible for every right-wing political victory in the past

> ...it is simultaneously claimed that targeted ads are so powerful that they are single-handedly responsible for every right-wing political victory in the past few years Not surely so. There's the argument[0] that political misinformation is: * Weak in high profile partisan races because pre-existing beliefs hardly change * Strong when people don't have string pre-existing opinions, e.g. misinformation about voter ID laws causing people to stay home from the polls I think targeting work best on people at the margins. There was also some good discussion this week on HN on the effectiveness of digital advertising[1] [0] https://www.vox.com/2017/11/6/16504454/misinformation-fake-news-media-trump https://www.vox.com/2017/11/6/16504454/misinformation-fake-n... [1] https://news.ycombinator.com/item?id=21465873 https://news.ycombinator.com/item?id=21465873