Ha, yeah that's true, this year has been rough for vaping, but the general trend for the years prior was that it wasn't quite as hated as tobacco. But I don't t

Ha, yeah that's true, this year has been rough for vaping, but the general trend for the years prior was that it wasn't quite as hated as tobacco. But I don't think the blowback has been so strong elsewhere, I've been spending a lot of time in Ukraine and I think generally the news is pretty positive even for IQOS which from my understanding from the research that's out there is likely worse than vaping and closer to the harm level of traditional cigarettes Plus just from a technical perspective because the devices aren't 'cigarettes' they're usually taxed and regulated differently, if at all, by many countries that already have high taxes and rules for cigarettes, so this is an opportunity to establish a new product category, get new customers for a few years at inflated profits because of the loose taxes and regulations, and then back to business as usual then rinse and repeat with the next generation of products