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Weird that like counts fell when people couldn't see how many likes their were. I guess people are scared to be one of only a few likes? Or they want to be cool
by dplgk 7y ago
Weird that like counts fell when people couldn't see how many likes their were. I guess people are scared to be one of only a few likes? Or they want to be cool and like what everyone else likes? I'm the opposite, if something has 5000 likes, what's the point of adding more? They don't need my charity. I'll save my likes for the needy.
- onlyrealcuzzo 7y agoI suspect this is move to nudge the marketing dollars that go directly to influencers to reroute into FB's purse. If you take away the primary signal for effectiveness, marketers are probably going to lose interest. I doubt they'll hide likes from their users, though. It's essentially a neural network training free workers to optimize their posts so FB can get as much attention and dollars as possible. You stop the likes, you stop the training.
- JMTQp8lwXL 7y agoIf you give marketers access to your account, and your account can see like counts, they'll still be able to measure the effectiveness. This friction isn't probably worth it for a small-time influencer, but for the bigger players, the marketers will still spare the pain. The ultimate impact is more advertising dollars collecting for bigger influencers, and smaller ones losing market share.
- cgriswald 7y ago“Shop $url and use $code to receive $discount of your order,” is pretty standard for those of us who are small time “influencers.” They don’t rely on our likes but on how much we actually increases their sales which they can see via our specific code. Likes do help us figure out what people might want to see.
- nathanaldensr 7y agoI think it's primal brain stuff: "Everyone else is liking this post, therefore I must to fit in." I really think it's as simple as that.
- Ididntdothis 7y agoI am the same but most people seem to prefer to follow the herd.
- somebodythere 7y agoI think it's very simple, when like counts are hidden to yourself and others, the impact of your individual like is reduced, and so it's less rewarding to do.
- dplgk 7y agoThe user still gets a notification that I liked it, though. That's the only impact I care about in regards to my own like.
- rolltiide 7y agoOr People actually like things after the social proof from people they recognize Instagram shows you if a couple of your own followers also liked something It also shows you things your followers are interested in Not knowing they liked something reduces social proof
- claudeganon 7y agoI must be a miser of likes. More than ~120 and I think, “no one needs this much adulation.”