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Disney is currently making bank by licensing their catalogue to various streaming/cable services. This stream of revenue will dry up as they take back their IP.
by arthens 7y ago
Disney is currently making bank by licensing their catalogue to various streaming/cable services. This stream of revenue will dry up as they take back their IP. It might take them a long time to have enough users on Disney+ to cover the lost licensing revenue.
Netflix has ~150M paying subscriptions. Let's say that $0.20 of your Netflix subscription go to Disney (you can adjust it to whatever you think it might be). That's 30M a month. At $10/m, Disney+ would need 3 million users just to break even with what they used to make from Netflix.
How many active users (or what price point) will Disney need to justify the investment?
https://redef.com/original/nine-reasons-why-disney-will-succeed-and-why-four-criticisms-are-overhyped https://redef.com/original/nine-reasons-why-disney-will-succ...
Towards the end of the article it talks about the challenges they will face.