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Most successful startups I can think of (Mint, Dropbox, Facebook, Twitter) who bought expensive domain names did it well after they had traction.
by revorad 16y ago
Most successful startups I can think of (Mint, Dropbox, Facebook, Twitter) who bought expensive domain names did it well after they had traction.
- staunch 16y agoMint.com was purchased during their Series A, well before any traction. It's also the only domain of those four that had significant inherent value. They could have easily resold Mint.com for a profit. Buying it early gave them the benefits of the great domain and lowered the price they paid. I think what Mint did was brilliant. The only reason I can think of not to buy a $1M asset for $1M is if it eats into your runway. If it doesn't then you're better off if you can.
- revorad 16y agoI stand corrected.
- deleted 16y ago[deleted]