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Thanks, this looks good. I'm reading it and it does make it seem hard. > "The product sells itself? ... But as many startups discover to their horror — after t
by slowenough 7y ago
Thanks, this looks good. I'm reading it and it does make it seem hard.
> "The product sells itself? ... But as many startups discover to their horror — after they “land” users and try to “expand” to more departments in a large company or government agency — this is far from the truth. "
> "Decision-making in large organizations is a long, tortuous process due to legacy technology deployments, internal politics, entrenched homegrown solutions, sunk cost of integrations, account control by incumbent vendors, and the sheer size and scale involved"
How can 1 person even approach this difficulty?
- qnsi 7y agotbh I don't have experience with Sales. I just know of Holloway, new resource that lists a lot of high quality guides. Are you selling to enterprise? I don't really see the usecase for this kind of software. It looks like it could be useful even to individual clients, maybe even more than for businesses?
- slowenough 7y agoI know I made it sound like I just developed a solution that is looking for a problem. Actually, RBI (remote browser isolation // cloud based internet isolation) is a big industry. Menlo Security, Symantec, WebGap, Light Point, By Light, and more, have products in this space. It's not really a question of "does the market exist? Does it have a usecase?" and more of "How to find customers with this need? How to approach and sell them?" Granted, it is a niche so I get if you don't know it at first glance.
- qnsi 7y agook sorry I made it sound like this, that was lack of my knowledge about security. My advice is find someone who has experience with Enterprise sales and ask for a chat. I think it might be very hard to sell this kind of solution while bootstrapping, maybe it would be easier to raise money and find a sales experienced cofounder. But I don't have experience with Enterprise sales