Without trying to sound rude, this is just your organisation being bad at business. > a well-defined list of everything that is required of the new product to

Without trying to sound rude, this is just your organisation being bad at business. > a well-defined list of everything that is required of the new product to be assured of success Only bad software tries to be everything to everybody (not to shit on bad software, it’s a multi-billion dollar industry). Your customers have a problem that other products weren’t solving, your solution to this problem is the core of your value proposition. It’s the only thing you need to implement to launch your product, everything else can be added iteratively over time. If you don’t know what that problem is, then you’ve failed before you’ve even started. You’re not driving your company forward by writing code as soon as possible, you’re just doing skids in the parking lot. I’ve seen so many people get sucked into the fiction that their product is by necessity too complex to plan and design properly. In reality I’ve never seen it to be anything other than a cover for not actually knowing how to run a product well. You’re not saving any time by making it up as you go. All of the design decisions you need to make still need to be made, you can choose to make them in a controlled manner, or just do it randomly and hope you pull through. But good design is not an emergent outcome of the resources you devote to implementation.