The substitutability of going to the theater is not super high if for instance you are busy parents in a small town and you want to have a date night, or get yo

The substitutability of going to the theater is not super high if for instance you are busy parents in a small town and you want to have a date night, or get your kids out of the house for a few hours on the weekend. People might still go because the theater experience is convenient, even when the content produced by the studios is crap. Happens all the time.