They also have incentive to make it easier for you to switch platform. People are more likely to adopt a platform in the first place if it lets them escape, e.

They also have incentive to make it easier for you to switch platform. People are more likely to adopt a platform in the first place if it lets them escape, e.g., Joel Spolsky said Excel 4 was the tipping point because it allowed users to transparently write Lotus files: > The trouble is that most managers only think about strategy one step at a time, like chess players who refuse to think one move ahead. Most of them will say, “it’s important to let people convert into your product, but why should I waste my limited engineering budget letting people convert out?“ I see this every day. People are much less likely to adopt Apple-only services than, say, Facebook and Google services that they can use on all of their devices and with all of their friends. [1]: https://www.joelonsoftware.com/2000/06/03/strategy-letter-iii-let-me-go-back/ https://www.joelonsoftware.com/2000/06/03/strategy-letter-ii...