> “Rebrand, they said. It’ll be great, they said,” Whitfield lamented. CEO and co-founder Loved Logojoy and Whitfield when they launched. Should probably take

> “Rebrand, they said. It’ll be great, they said,” Whitfield lamented. CEO and co-founder Loved Logojoy and Whitfield when they launched. Should probably take more responsibility than a `they` though.