Eh, it's price + complexity. People don't want to pay full price for 100% of a service's catalog when they only consume 10%. People don't want to pay the comp

Eh, it's price + complexity. People don't want to pay full price for 100% of a service's catalog when they only consume 10%. People don't want to pay the complexity of switching between more than 2-3 services when they only consume 10% of each catalog. Both of those are true. People want ONE portal where they pay a 'fair'[1] price. I want one service (low complexity) that has all the content I want and charges me fairly (low(er) price due to lack of absurd bundles). [1] - fair is nebulous. People don't always like a la cart pricing, but they also don't want bundles of things they don't want.