1. Logojoy is, in every way, a superior brand. (Q: Who designed your awesome logo? A: Luka.) 2. They should never had combined a brand change with a big change

1. Logojoy is, in every way, a superior brand. (Q: Who designed your awesome logo? A: Luka.) 2. They should never had combined a brand change with a big change in what they offer as a business. Now they don't even really know what is broken. 3. All this was likely compounded by a technical assumption that was incorrect, e.g. some content likely disappeared or backlinks were broken.