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So how do you expand your site to other areas without getting a SEO hit? (Your kitchen and bedsheet example)
by gingerlime 7y ago
So how do you expand your site to other areas without getting a SEO hit? (Your kitchen and bedsheet example)
- whoisjuan 7y agoYou expand horizontally, by adding new pages and slowly creating content that ties back to your new offerings. You keep the keyword density of your main SERPs unaffected and try to do a minimal integration of new links targeting the pages you want to rank for new search queries. Their mistake was destroying their relevance with a big bang change. If your website ranks generally well for a term like "logo creation tool" it's because you did some work to build the authority against that keyword. But if you decide tomorrow to change terminology around your business and redesign the without understanding the key content of your pages, you're going to affect relevance. Google crawls your website today under logojoy.com and sees a lot of logo creation related keywords. Then it crawls a week later and sees a 301 redirection a shit-ton of changes and new terms, and potentially completely different markup with those changes. Of course, you're going to get a massive SEO hit. This was a poorly timed and uncoordinated strategy that resulted in this outcome. If you change your domain name AND change the terms that you're targeting and add more vagueness to your content Google will re-index you differently. It's as simple as that.