I guess it's interesting in that a branding startup failed to rebrand itself successfully. It's clear that "Looka" is less clear about what it is than "LogoJoy

I guess it's interesting in that a branding startup failed to rebrand itself successfully. It's clear that "Looka" is less clear about what it is than "LogoJoy". I also think it may say something about startup branding in general. Brands based upon actual words may do better than trying to make people understand what "Looka" is.