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These sorts of stories remind me that Berkshire Hathaway is still named after a failed textile business (and according to Buffet, the worst investing mistake he
by stickfigure 7y ago
These sorts of stories remind me that Berkshire Hathaway is still named after a failed textile business (and according to Buffet, the worst investing mistake he ever made).
Rebranding is overrated.
- CydeWeys 7y agoYup. Get big enough and people think of your name as a familiar proper noun, like a person's name. I don't know what "Aaron" means and it doesn't matter.
- perl4ever 7y agoIt may be unclear which is cause and which is effect, but I think of cars. Honda has been selling the Civic for ~47 years and Toyota the Corolla for ~53. Even Hyundai, which has not always had the best reputation, has had the Elantra for almost 30 years. American manufacturers keep switching the names of their small cars and it looks like they may be giving up on them entirely.
- CydeWeys 7y agoFord had a good thing going with the Taurus branding (my parents bought three of them over the years), but then for some inexplicable reason they killed it off and went with the 500 or whatever. My parents no longer drive Fords; their default choice was taken from them. For some reason it's only the muscle car brands that get any respect from their manufacturers in the US; you won't see the Mustang, Charger, Challenger, or Corvette being renamed any time soon.