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"The CEO explained that with the rebrand the company expected and was ready to see a 20 to 30 percent drop in organic traffic due to the domain switch. “That wa
by butler14 7y ago
"The CEO explained that with the rebrand the company expected and was ready to see a 20 to 30 percent drop in organic traffic due to the domain switch. “That was sort of the standard [of] what to expect, 20 to 30 percent. And expected to recover in three to six months,” Whitfield told BetaKit."
It sounds like the CEO in question had taken SEO advice, which is reassuring. And the 20-30% drop and 6 (to 12) month recovery period is typical.
However, the people involved in the project likely vastly underestimated the value of having a 'partial match domain name' e.g. the very fact that it had the keyword "logo" in its domain name likely helped it rank for lots of commercially valuable logo-related keywords and phrases.