4 ms·
SEO should never be the reason to ruin a site's navigation. No dentist can bank on being the #1 search for "Dentist" on Google. The dentist's website optimizati
by briansmith 18y ago
SEO should never be the reason to ruin a site's navigation. No dentist can bank on being the #1 search for "Dentist" on Google. The dentist's website optimization should concentrate on having accurate information in local directories (online and printed phone books, Citysearch, Yelp, etc.) and encouraging satisfied patients to provide positive online and in-person reviews/referrals. Google Adwords and Yahoo's equivalent would be good investments too, using "<City Name> dentist" as keywords.
One of the commenters made a good point that he had to navigate too much to see the phone number. IMO, the phone number, address, and a link to a map should be on the screen at all times (using CSS fixed positioning).
- noelchurchill 18y agoTrue, don't ruin your site navigation for the sake of SEO. Good thing its very easy to create a very appealing website that also can rank well in Google. Having accurate information in local directories would be considered "off-site" factors. Off-site factors are very very important, but does not negate the importance of proper on-page SEO. And yes, for a website like the example, I think the contact info should always be very easy to find near the top of the page.
- Hexstream 18y agoI'd say the tasteful kind of SEO often aligns well with having good usability, site navigation being one of its aspects.