Tracking needs to be illegal. Period. As long as it's legal, even conditionally, we will be playing whack-a-mole. There's a helluva lot of trash on the inter

Tracking needs to be illegal. Period. As long as it's legal, even conditionally, we will be playing whack-a-mole. There's a helluva lot of trash on the internet that's there only because somebody is trying to game the advertising industry. If you allow conditional tracking, and invite workarounds, we are in a race to the bottom. Ethical players are caught in a position of play dirty or die. When growth/profits sag a bit, they will have no riposte to the board member who questions their unwillingness to engage in cutting-edge gamesmanship to get around the law. On the other hand, if you make it strictly illegal, and make the penalty an existential threat to the company, then everybody can play a fair game. The board member who pressures the company to do such things will be putting the company at risk, and the ethical folks have their response. Advertisers don't need to track people. They don't need our personal information. Case-in-point: Alphabet just bough Fitbit. Fitbit knows your most intimate details. They know when you sleep, when you are awake, where you are. They know when you go up and down stairs. I'm guessing they have a pretty good idea of when you make love, where you make love, and with whom (if you're both wearing). And they just sold their data-collection to a company that exists to exploit your data. This needs to be stopped. Now.