Agreed, there should be much stricter rules around tracking. And instead of the cookie popups it would have been much better to solve it the same way localizat

Agreed, there should be much stricter rules around tracking. And instead of the cookie popups it would have been much better to solve it the same way localization and notifications work: the browser asks users with an integrated dialog and the user can set it to not even show that popup in the settings. If the browser doesn't support that feature the website has to assume the user doesn't consent.