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I don't agree to be honest. Its not that we will quit, its just that we need to pay more money for each customer we ultimately receive. We can't not advertise o
by inovica 18y ago
I don't agree to be honest. Its not that we will quit, its just that we need to pay more money for each customer we ultimately receive. We can't not advertise on there unless/until we have another means of driving qualified traffic in, so we have to just take it in some respects. We have another product, SourceGuardian, where we were paying considerable sums each month. We switched off the network adsense sites and our sales didn't drop at all. We haven't monitored this site for fraudulent clicks, but we're spending around $300/day on this other site so we thought we should check everything
- mattmaroon 18y agoBut in the end it's all about CPA, not CPC. CPC is sort of just a go between. You base your bottom line decisions around CPA. If it takes 10x the clicks to get the same CPA, then you'll pay 1/10th the CPC (or you'll go out of business).