> The user does not become a product because Facebook run ads they become a product because Facebook collects their personal information and uses it to manipul

> The user does not become a product because Facebook run ads they become a product because Facebook collects their personal information and uses it to manipulate them for profit. Facebook could show ads without mining user data, without buying information from data brokers, and without creating shadow profiles for people who choose not to interact with their service. They do all of those things though because the user is 100% the product as far as Facebook is concerned.