I can understand the obsession. As pointed out, the UK is massively centralized around a single city. Media ? London. Finance ? London. Politics ? London. And s

I can understand the obsession. As pointed out, the UK is massively centralized around a single city. Media ? London. Finance ? London. Politics ? London. And so on. There may be local centers of excellence elsewhere - and devolution has been an improvement - but if your startup relies on, for example, shmoozing clients or investors in the media or finance sectors, then London is where you want to be. Personally, I think that's one thing (well that and our antiquated infrastructure and class system) that's holding the UK back, and it didn't used to be the case. But that's the situation we have. However, there is no reason why people who don't need to shmooze with clients need to live in London or the Home Counties. If your job is coding, then remote working is a viable - and cheap - option, with the occasional company meeting every other month. A lot of companies have a lot of success with this model and, well-managed, it works well. I think a lot of startups are still attached to some "Social Network" romantic ideal of a hackers' playground where we sit in Aeron chairs and eat pizza doing all-night coding sprints in between Nerf gun fights. However that has absolutely nothing to do with success or failure of a software project. A startup needs to adapt and economize and a huge office in central London is hardly the best way to do either. First, you are paying through the nose for office space you don't need, and second, it's hard to get people to work for you.