I remember being unbelievably hyped for Hulu when it launched in 2007. I got into the beta and watched shows for 6 hours straight (wooo Burn Notice). As a consu

I remember being unbelievably hyped for Hulu when it launched in 2007. I got into the beta and watched shows for 6 hours straight (wooo Burn Notice). As a consumer, I was voluntarily watching commercials in exchange for being able to see the shows I missed during the week on the internet. It seemed like a fair 1:1 trade for me because I was just watching the commercials that I would have seen on TV anyway. The 1:1 trade doesn't seem so balanced anymore.