It does apply to companies. Its called people just won't apply there. However, those people don't make blog posts about it. For example, if I look for a new jo

It does apply to companies. Its called people just won't apply there. However, those people don't make blog posts about it. For example, if I look for a new job, there is no way I will apply to Google (I say if because I see no reason to look for a new job).