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She thought she was joining Nike to be an athlete, but she was really joining to sell shoes. Can’t have a thick muscular woman as a poster girl, that won’t sell
by jbob2000 7y ago
She thought she was joining Nike to be an athlete, but she was really joining to sell shoes. Can’t have a thick muscular woman as a poster girl, that won’t sell shoes!
Edit: It’s sarcasm. Clearly Nike doesn’t actually care about athletic ability if the only goal of their coaching was to get their female athletes to lose weight.
- RcouF1uZ4gsC 7y ago>Can’t have a thick muscular woman as a poster girl, that won’t sell shoes! Serena Williams would beg to differ. Instead of shrinking from her body shape or her age or her motherhood, she has embraced them and she and her brand are stronger for it. Of course, not everyone has the ability and confidence of Serena Williams.
- jbob2000 7y agoYeah she jumped out to me as the exception. I don’t really think she represents “fitness” in the eyes of the consumer though, she’s more of a “power and determination” person. Her sponsors are a bank, Gatorade, and a sporting goods company. None of those companies sell their product based on beauty/fit-ness.
- deleted 7y ago[deleted]