Apple provides reassuring reinforcement that you have indeed bought the "best" (at least until they come out with new model in year or so. Apple products are w

Apple provides reassuring reinforcement that you have indeed bought the "best" (at least until they come out with new model in year or so. Apple products are widely hyped as the "best" while actually being rather poor in everything other than style, hipness, simplicity. These "Optimizers" don't make rational choices, they are fueled by emotion, desires to feel good about themselves and better than others. These are qualities Apple markets to.