Pre smartphones I would have hated this, but I'd argue it's probably easier on mobile than desktop now, so probably quite useful. 99% of everyone I know has ema

Pre smartphones I would have hated this, but I'd argue it's probably easier on mobile than desktop now, so probably quite useful. 99% of everyone I know has email pop up. You'd just click the pop up and click the button in the email (I assume). Raises an interesting attribution problem when Gmail opens it in its own browser though... Unless the email is passing stuff as tracking, those ecom sales are gonna be hard to track...