Most of the OEM desktops are designed with large contracts far in advance, and AMD has had a fairly poor reputation for the past decade or so thanks to Bulldoze

Most of the OEM desktops are designed with large contracts far in advance, and AMD has had a fairly poor reputation for the past decade or so thanks to Bulldozer et al. In addition, intels marketing budget is in the neighborhood of amds gross so they can't compete on volume deals. Obv scandals are a thing (see Intel anti trust cases) but I tend to assume it's just a slow moving industry instead of pure shady dealings. Related, AMD's consumer zen 2 chips support ecc, which Intel has always segregated to their enterprise grade parts. Typically ecc is a requirement for the volume business oems (Dell, mostly) so amds new products obliterate any value proposition Intel could even have. Apologies for odd caps, mobile auto correct fights me.