This is why people say "The first million was the hardest", because after you have used their skills to make a million others will trust your skills and thus gi

This is why people say "The first million was the hardest", because after you have used their skills to make a million others will trust your skills and thus give you more exposure and opportunities. It is precisely advantages like this that drive the "trickle up" effect. To use your original example, let's say one author legitimately wrote a book that was 10% 'better' than the next best effort. As a result, many more people bought her book (let's leave aside for now the notion of winner-take-all markets, which is another factor in the skewed distribution), and now she (and her publisher) are enriched. On her next book, they can afford a lot more promotion, and with her name recognition, her next book is a huge success, even though it is 10% worse than her nearest competitor. Now they've both written two books, and they're both 1-1 in terms of quality. But the one with the first good book has two best-sellers, and the second is a failure who will probably drop out. No one is saying that the first author is morally wrong, they're simply saying that if we, as a society, want to reward people according to their skill and effort, the current system fails in numerous cases because it is heavily biased in favor of existing wealth over talent.