1. In the grand scheme of advertising it's actually still a fairly small budget. 2. For this advertiser they really only advertise q4 so it isn't quite that muc

1. In the grand scheme of advertising it's actually still a fairly small budget. 2. For this advertiser they really only advertise q4 so it isn't quite that much. 3. It's a CPG in a grocery store is all I can really say.