Readers/users are getting screwed, since the money they're spending on Coke is going to feed content farms not intended for human consumption. If advertising re

Readers/users are getting screwed, since the money they're spending on Coke is going to feed content farms not intended for human consumption. If advertising revenues were going to legitimate companies, they would have legitimate content to read and use. As it is, they have to pay twice - once for their NYT subscription and once through the cola advertising budget - but only get one benefit.