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I think it's not about whether algorithms are better than humans. It's about whose profits these algorithms optimize. Google's algorithms tend to optimize Googl
by dorgo 7y ago
I think it's not about whether algorithms are better than humans. It's about whose profits these algorithms optimize. Google's algorithms tend to optimize Google's profits.
Advertisers utilize algorithms too. But it gets more difficult when Google removes/limits access to information and knobs.
- mochomocha 7y agoI agree. Third party ad companies bidding on behalf of advertisers for the best inventory have incentives more aligned with advertisers IMO (as opposed to Google and FB who tend to side with publishers since they control inventory). The main caveat is that it comes at a privacy cost (broadcasting cookie information on ad exchanges).