Cheaper than TV per eyeball, typically no, minimum spend on TV is higher because of the minimum purchase (i.e. number of impacts for your demographic for a spot

Cheaper than TV per eyeball, typically no, minimum spend on TV is higher because of the minimum purchase (i.e. number of impacts for your demographic for a spot is typically high). TV typically caters for the big brands who want the mass public to know about their brand/product. Targeted advertising is starting to emerge on TV, where you basically have the digital model of targeting and ad at an individual, the cost per individual is then higher than broadcast ads.