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I'm running a campaign that spends about $10,000 a day for a brand on Facebook. In fact at that level they will run said brand lift study for you. So yes, despi
by jsonne 7y ago
I'm running a campaign that spends about $10,000 a day for a brand on Facebook. In fact at that level they will run said brand lift study for you. So yes, despite this articles implication the data does exist and we do know the difference between advertising to an audience and not.
- mac01021 7y agoThat's millions per year. What general class of industry are you in?
- jsonne 7y ago1. In the grand scheme of advertising it's actually still a fairly small budget. 2. For this advertiser they really only advertise q4 so it isn't quite that much. 3. It's a CPG in a grocery store is all I can really say.
- djhn 7y agoThe average "target" client on the lead list of your average big name advertising agency in a European country with a population of 50 million will have a yearly spend of 50-100 million across all channels, with 1-10 million going on agency fees excluding 3rd party costs. 10k per day on Facebook is a small consumer start-up levels of adspend.