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i.e. you want to see the facets you'd be looking for when choosing a product to purchase. For many products and people that will just be the visual appeal, and

i.e. you want to see the facets you'd be looking for when choosing a product to purchase. For many products and people that will just be the visual appeal, and advertisers target their widest audience. This is a case where tracking can actually be seen in a positive light - I too think I would be more likely to convert if I saw a datasheet as an ad, but that's definitely not majority. At the same time, obviously fashion ads will convert better as images, in almost everyone.

lsc 7y ago
>For many products and people that will just be the visual appeal, and advertisers target their widest audience. I... think this is usually unwise. If you attempt to appeal to everyone, you appeal to no one. I personally think one of my advantages when I ran prgmr.com was a consistent brand? At the very least, it was very recognizable. (I don't run it anymore, and I'm not claiming to have done a great job when I did. But I can point out several mistakes I made where I would have gotten... big at least by my standards if I had zigged rather than zagged. I think I did a memorable, if not a good job at branding, and "just get my name right" is... well, it's halfway there.) Personally, I think that if you want to appeal to different markets, you should use a different brand with a different customer-facing layer, even if in the bowels, the product is produced on the same equipment. >This is a case where tracking can actually be seen in a positive light I'm not sure? I mean, I think that the connection between the advertiser/brand values is important, and you destroy some of that if you tailor your advertising to the consumer... if different people get different views of the same brand, well, it's really different brands. (Also, the decision to track/not track is a brand value decision in and of itself- a rather big one, if you can credibly communicate that to your customers.)
- pushrax 7y ago
  Attempting to appeal to everyone by serving a different ad based on tracking is precisely what I meant, but I'm thinking more from a platform standpoint than as a brand. An ideal marketplace would prefer to sell a spot to brands who advertise in a way that appeals to the buyer.
deleted 7y ago
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lsc 7y ago

>For many products and people that will just be the visual appeal, and advertisers target their widest audience. I... think this is usually unwise. If you attempt to appeal to everyone, you appeal to no one. I personally think one of my advantages when I ran prgmr.com was a consistent brand? At the very least, it was very recognizable. (I don't run it anymore, and I'm not claiming to have done a great job when I did. But I can point out several mistakes I made where I would have gotten... big at least by my standards if I had zigged rather than zagged. I think I did a memorable, if not a good job at branding, and "just get my name right" is... well, it's halfway there.) Personally, I think that if you want to appeal to different markets, you should use a different brand with a different customer-facing layer, even if in the bowels, the product is produced on the same equipment. >This is a case where tracking can actually be seen in a positive light I'm not sure? I mean, I think that the connection between the advertiser/brand values is important, and you destroy some of that if you tailor your advertising to the consumer... if different people get different views of the same brand, well, it's really different brands. (Also, the decision to track/not track is a brand value decision in and of itself- a rather big one, if you can credibly communicate that to your customers.)

pushrax 7y ago
Attempting to appeal to everyone by serving a different ad based on tracking is precisely what I meant, but I'm thinking more from a platform standpoint than as a brand. An ideal marketplace would prefer to sell a spot to brands who advertise in a way that appeals to the buyer.

deleted 7y ago

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