I kept waiting for the other shoe to drop on the #fitgirl/yoga pants anecdote. It seems plausible that such a targeted campaign could be more effective than the

I kept waiting for the other shoe to drop on the #fitgirl/yoga pants anecdote. It seems plausible that such a targeted campaign could be more effective than the standard "dump a bunch of money in this set of adwords" crap. At least one executive was really certain about it. The way this section is written, it seems like we're making sport of that guy without actually knowing that he is wrong.