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But isn't digital advertising substantially cheaper than traditional ad buys (e.g. print, TV)? If clients can spend much less to reach the same number of potent
by danso 7y ago
But isn't digital advertising substantially cheaper than traditional ad buys (e.g. print, TV)? If clients can spend much less to reach the same number of potential customers, why is it necessary for them to spend equal to or more than a traditional ad budget?
- mehh 7y agoCheaper than TV per eyeball, typically no, minimum spend on TV is higher because of the minimum purchase (i.e. number of impacts for your demographic for a spot is typically high). TV typically caters for the big brands who want the mass public to know about their brand/product. Targeted advertising is starting to emerge on TV, where you basically have the digital model of targeting and ad at an individual, the cost per individual is then higher than broadcast ads.
- lkrubner 7y agoIf the ROI was higher, then they would spend more. Simple as that. But not company has done this, suggesting the ROI is not as good as was thought circa 2010.
- kortilla 7y agoDiminishing returns. Once your total addressable market knows about you, slamming it with ads isn’t going to help.
- mrguyorama 7y agoExplain that to the assholes who blast the same three advertisements on most TV channels 24/7