The clickbait headline absolutely ignores the following from the article itself: > Don't confuse the term "trademark" with ownership of color though. Trademark

The clickbait headline absolutely ignores the following from the article itself: > Don't confuse the term "trademark" with ownership of color though. Trademarking a color simply allows a company to use a particular combination and shade of color in its own industry. > Target can't sue Coca-Cola for using a similar red, because they are not selling competing products.