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Geo tests are useful for sure, but also require a lot of data to get statistically significant results. Any noise in your data (seasonality, PR, etc) has to be
by kposehn 7y ago
Geo tests are useful for sure, but also require a lot of data to get statistically significant results. Any noise in your data (seasonality, PR, etc) has to be taken into account as well. They’re harder to execute in general but can work well.